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Attracting Rockstar Interns with a Great Program by Sandra Long


Do you have what it takes to attract rockstar talent?  College students want internships to help them fully prepare for the workplace and gain new skills and contacts. You will want to develop and then clearly articulate the value of your program for students and colleges.  Here’s what you will need:

Interesting projects: College students want real world experience.  The last thing an intern wants is a boring job. The biggest horror is to have nothing to do at all.  Interns can handle multiple projects at one time which is truly a realistic work experience.  A bored intern is a problem for everyone.  The challenging projects you give them will allow them to prepare for employment and keep them motivated.

Training: Are there new skills or training involved with the internship? College students want to add to their skill list during an internship. Can he master a software application like salesforce? Can she learn about corporate quality or compliance practices?  Think about what is going on across your company or in your department that the intern can take advantage of from a learning and development perspective.

Access and networking:  Interns want to grow their professional network while working. Expose them to company meetings, events and luncheons that are happening. In addition to that, create new opportunities for them to meet other employees, suppliers, and  customers.  Arrange for a one-on-one meeting with one of your top company executives to give the intern a senior level contact and opportunity for engagement.

Compensation: Make sure your compensation program is attractive to students.  Most students need to be paid for their work. If you are not offering compensation, your pool of applicants will be much smaller and you will have to comply with very specific laws regarding unpaid interns. The best plan is to pay your interns a fair and competitive wage.

Future opportunity: College students will be even more eager to work as an intern if they know that this internship may lead to a full time position post graduation at your company. Be clear about those prospects up front so there are no misunderstandings.

These are the components that will typically attract top university talent. Once you have recruited the students, it’s your job to make sure you are offering regular feedback and communication.  Keeping them happy, challenged and motivated is your goal.


What types of benefits or perks do you offer interns so they are attracted to your company?

Originally posted at Blogging 4 Jobs on March 11, 2013



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